Generative AI (GenAI) for Business & Operations Training

Generative AI is rapidly transforming the way organizations operate, innovate, and deliver value. ASTC’s 2-Day Generative AI (GenAI) for Business & Operations program provides a comprehensive, handson learning experience designed to help professionals understand, apply, and integrate GenAI tools into real business environments.

This course goes beyond theory—participants explore practical applications of Large Language Models (LLMs), AI copilots, and generative automation across multiple business functions. Through demonstrations, guided exercises, and a capstone workshop, learners gain the skills to streamline workflows, enhance productivity, and support digital transformation initiatives within their organizations.

Whether you are a business leader, operations professional, or part of a digital transformation team, this program equips you with the knowledge and confidence to leverage GenAI responsibly and effectively.

Learning Objectives

By the end of this course, participants will be able to:

• Understand the fundamentals of Generative AI and Large Language Models
• Identify highvalue GenAI use cases across business functions
• Apply GenAI tools to automate tasks and enhance operational workflows
• Develop effective prompts for accurate, businessready outputs
• Evaluate risks, limitations, and responsible AI practices
• Build a practical roadmap for GenAI adoption within their organization
• Understand how GenAI accelerates digital transformation initiatives

Career Benefits

Participants will gain:

• A competitive edge in an AIdriven job market
• Practical skills to use GenAI tools for daily work efficiency
• Enhanced capability to support or lead digital transformation projects
• Improved decisionmaking through AIassisted insights
• Readiness for advanced AI, automation, or digital strategy roles
• Recognition as a forwardthinking professional who can leverage emerging technologies

Day 1: Foundations, Tools & Business Applications

Module 1: Introduction to Generative AI

• Understanding GenAI and Large Language Models (LLMs)
• Evolution of AI and its impact on business
• Key terminology and concepts
• GenAI vs. traditional AI

Module 2: GenAI Tools, Platforms & Ecosystem

• Overview of leading GenAI platforms (Copilots, ChatGPT, Gemini, etc.)
• AI copilots for business productivity
• Handson demonstrations of GenAI tools
• Understanding capabilities and limitations

Module 3: GenAI Use Cases Across Business Functions

• Operations optimization and workflow automation
• HR & talent management applications
• Finance, reporting & analysis automation
• Customer service enhancement with AI
• Marketing, content creation & communication support

Module 4: Practical HandsOn Exercises

• Using GenAI for document drafting
• Automating repetitive tasks
• Creating business insights using AI
• Realworld case studies from various industries

Day 2: Prompt Engineering, Governance & Implementation

Module 5: Prompt Engineering for Business

• Principles of effective prompting
• Structuring prompts for accuracy and consistency
• Multistep prompting for complex tasks
• Handson practice with real business scenarios

Module 6: Responsible & Ethical AI

• AI risks, bias, and model limitations
• Data privacy, governance & compliance considerations
• Responsible use frameworks for organizations
• Understanding AI policies and regulatory trends

Module 7: Implementing GenAI in Your Organization

• Identifying highimpact use cases
• Building a GenAI adoption roadmap
• Integrating GenAI into existing workflows
• Change management & workforce readiness
• Measuring ROI and performance impact

Module 8: Capstone Workshop

• Group activity: Designing a GenAI solution for a business challenge
• Presentation of usecase proposals
• Feedback and improvement recommendations
• Action plan for posttraining implementation