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© 2026 ASTC · Training & Certification
Course

Advanced Effective Coaching and Counselling Skills

Led by Karl Brookes · B. SC, M. SC

Dates coming soon

$1,950.00
per seat

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About this program

In an environment that is ever increasingly competitive, those organizations that invest in their frontline to help them create a Coaching culture are part of the race to the top. This course provides delegates with the latest skills and methods in Coaching to develop their personal and professional effectiveness.

Overview

In an environment that is ever increasingly competitive, those organizations that invest in their frontline to help them create a Coaching culture are part of the race to the top. This course provides delegates with the latest skills and methods in Coaching to develop their personal and professional effectiveness.

This course is suitable for:

  • Organizational & Business Development Professionals
  • Managers, who line manage staff
  • Human Resources Professionals
  • Change Experts
  • Marketing and Sales Professionals
  • Professionals looking to make the move up into management

Benefits of Attending

Training sessions will actively and frequently involve delegates in practical exercises, case study analysis and discussions. This will facilitate the development of Commercial Acumen and relevant analytical, situational awareness, communication, team and leadership skills through self-discovery, peer assisted education and reflective learning.

Delegates will gain a deeper understanding of the background to developing and delivering effective, ethical and equitable Human Capital Growth. By course end, delegates will be able to:

  • Understand the value and cost effectiveness of a Coaching Approach
  • Parent and Promote a Coaching Culture
  • Deploy their new solutions to old problems! 
  • Demonstrate Personal and Professional Growth  

Curriculum

Our Coaching course significantly grows participants understanding of:
  1. What is Coaching?
  2. How can it help your organization? 
  3. What are the 4 Key Attributes of Effective Coaching?
  4. Why is Self Awareness important?
  5. How to help G.R.O.W your Client?

Delegates will learn World Class leading techniques in developing a Coaching Culture from both the coach and client’s perspective Delegates will discover that they are natural sales people, business developers and negotiators and learn how to unlock these hidden talents through several empowering approaches, that include Liberating Questions, Extraordinary Goal Achieving, Incremental Gains and Persuasive Psychology .  

Through lively and interactive sessions, delegates will discuss the challenges involved in strategic and practical development of ethical working relationships and the art of negotiation. The following subject areas will be included:

InstructorKarl BrookesB. SC, M. SC

Karl has more than 15 years experience in resolving complaints and helping companies to revolutionize their employee’s soft skills and emotional intelligence. Graduating in Politics and Sociology from the University of Salford, Karl joined the Civil Service. Returning to education, he gained a Masters from Manchester Metropolitan University, and was elected to help run the Students’ Union. In addition to being a Guest Lecturer for the prestigious Business School of University of Central Lancashire, Karl has written articles on various topics including, managing problems, financial and energy consumer rights, developing property and how new markets function.